Target schools
Target schools are the schools an employer concentrates its campus recruiting on, rather than spreading its resources across a long list. In the United States, recruiters target an average of 25 in 2024, down from 39 in 2020 (Veris Insights).
The sourced figures
United States
An average of 25 schools targeted in 2024, down from 39 in 2020. Source: Veris Insights.
United Kingdom
An average of 27 universities targeted, after a low of 22. Source: High Fliers Research.
What target schools are not
It is not a fixed list of partner schools: it is revised each year based on what each school has shown.
Related terms
Why the lists are shrinking, and how to stay on them: Recruiters’ target schools
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